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How Caleb Blassingame & Brandon Mitchell Transformed Dobson Ranch Golf Club's Website

Updated: Mar 19



Elevating Dobson Ranch Golf Club's Online Presence

In the competitive landscape of the golf course market, Dobson Ranch Golf Club recognized the need to revamp its digital strategy to stay ahead. Collaborating with Caleb Blassingame and Brandon Mitchell of Smashers On Studios, the club embarked on a journey to modernize its website and set new standards for digital excellence.

Identifying the Squarespace Limitations

The journey began with a critical assessment of the existing Dobson Ranch Golf Club website, built on Squarespace. While suitable for small businesses, Squarespace fell short in meeting the demands of a high-traffic venue like a golf course. Its limited design features and scalability posed challenges in standing out from competitors and catering to the club's diverse clientele effectively.

Embracing Webflow for Enhanced Flexibility

Caleb and Brandon recommended transitioning to Webflow for the website redesign, offering unparalleled flexibility and customization capabilities. This strategic decision laid the groundwork for a dynamic and visually stunning online platform, tailored to Dobson Ranch Golf Club's unique identity and offerings.

The Redesign Process: A Comprehensive Approach

The website transformation went beyond aesthetics, focusing on enhancing functionality and user experience. Strategic optimizations, including streamlined navigation, intuitive call-to-actions, and seamless integration of booking systems, were implemented to improve visitor engagement and conversion rates.

Leveraging SEO Best Practices for Visibility


Recognizing the importance of search engine visibility, the team at Smashers On Studios optimized the website's NAPS (Name, Address, Phone Number) consistency across all pages. This not only improved local search rankings but also enhanced the club's online visibility, driving organic traffic and generating leads.

Showcasing Expertise with Custom Golf Coach Page

A standout feature of the redesigned website is the custom golf coach page, spotlighting the expertise and credentials of Dobson Ranch Golf Club's instructors. This addition not only highlights the club's commitment to excellence in golf instruction but also serves as a valuable resource for prospective students seeking personalized coaching services.

Quantifying Success: Impressive Metrics

Since the launch of the revamped website in 2024, Dobson Ranch Golf Club has witnessed remarkable growth in online traffic and user engagement. Key performance indicators speak volumes:


  • Unique Visitors: Up by an astounding 603.71%

  • Visitor Numbers: Increased by 276.74%

  • Pages Visited per Session: Saw a substantial increase of 349%

  • Bounce Rate: Reduced by an impressive -88.55%

These metrics underscore the effectiveness of the website redesign in captivating and retaining visitors, driving tangible results for Dobson Ranch Golf Club.

Conclusion: A Blueprint for Digital Success

Click the image to view the new website design done by us.



The transformation of Dobson Ranch Golf Club's website serves as a compelling case study for businesses seeking to enhance their online presence and drive real results. By embracing innovative design strategies, leveraging advanced technology, and prioritizing user experience, Caleb Blassingame, Brandon Mitchell, and Smashers On Studios have set a new standard for excellence in website design services.

Contact Us Today for Digital Excellence

If you're a local business looking to elevate your online presence and drive real traffic to increase profits, reach out to Caleb Blassingame and the team at Smashers On Studios. Contact us today at caleb@smasherson.com to embark on your journey towards digital success with bespoke website design services tailored to your unique needs. #webdesign #dobsonranchgolfclub #westlogo

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