top of page
RESEARCH ANALYSIS
PHASE 1
Comprehensive Review
The toughest part of the research process is the review and analysis of all the data you’ve gathered.
Effective research analysis will involve the comprehensive review of all available primary and secondary research. To be clear, while primary research is largely about generating data and the methods used, secondary research uses that data (and other) as a source and summarizes, collates and synthesizes it. Examples of other information sources might include published articles, books, online reviews, featured stories and the like.
bottom of page