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Collateral

PHASE 3

Brand collateral refers to creative assets designed to promote your business. 

This can span from physical to digital items, with each format serving a specific purpose. Your collateral should align with your brand's strategy, and communicate consistently with your visual and verbal identity.

Collateral defined: Execution of the brand identity in preparation for launch will include a variety of printed and digital components designed for distribution. Examples of effective collateral may include: sales and corporate brochures, service one-sheets, and general sales support collateral; presentation templates, and various components of the corporate stationery system.

To establish the use case for necessary collateral, we work with clients to establish the strategic and tactical objectives and parameters for each piece before executing the writing, design and pre-production of materials. Once that stage is complete, we manage and oversee printing and production, attend press checks, manage digital development and consult on file format and distribution channels.

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