Collateral
PHASE 3
Brand collateral refers to creative assets designed to promote your business.
This can span from physical to digital items, with each format serving a specific purpose. Your collateral should align with your brand's strategy, and communicate consistently with your visual and verbal identity.
Collateral defined: Execution of the brand identity in preparation for launch will include a variety of printed and digital components designed for distribution. Examples of effective collateral may include: sales and corporate brochures, service one-sheets, and general sales support collateral; presentation templates, and various components of the corporate stationery system.
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To establish the use case for necessary collateral, we work with clients to establish the strategic and tactical objectives and parameters for each piece before executing the writing, design and pre-production of materials. Once that stage is complete, we manage and oversee printing and production, attend press checks, manage digital development and consult on file format and distribution channels.