Launch Campaign

PHASE 4

Beyond all the questions that should be asked about creating the product or service and building the brand, perhaps most important among them, the brand must anticipate the expectations of its customers. Most specifically:

How do we expect them to respond? How do we make them aware? How do we keep them engaged? And what do we expect them to do after the sale? Moreover, how do we earn their loyalty?

Launch Campaign defined: Plan. Then execute. These are the required precursors to a successful lift-off. The launch approach may be involved or quite simple, but your brand has one shot to get it right. Assemble a team. Build your lists. Create reasons to believe. Engage the community. And own it.