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Branding & Identity
Identity is the outward representation of the brand as it is recognized in the market — specifically, the distinguishing verbal and visual elements and messages that appeal to the customer. From the brand name, to the logo, typography, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image in the mind of the consumer. It presents the brand’s singular promise.
Brand identity reinforces your position relative to the competition and articulates the intended brand message. And further, it defines the brand reputation for both: internal brand stewards and external target audiences.
Brand Discovery
PHASE 1
Brand Discovery
Discovery answers the brand’s core business questions. To effectively comprehend the heart of the brand, discovery reveals brand strengths and weaknesses and what customers value most in your offering and why. The intent is to gain meaningful insights within the competitive landscape, to better understand the consumers who make up the market, and what motivates category purchase.
Brand Strategy
PHASE 2
Brand Strategy
Strategy aligns every aspect of the brand offering within a single actionable plan to define objectives and achieve goals. To effectively shape perception and articulate the brand’s position, the strategic plan navigates existing and potential competitive threats; maximizing strengths and opportunities. When successful, strategy connects the brand experience with the emotional needs of an engaged and loyal customer. This connection establishes brand preference, and in turn, builds brand equity.
Brand Identity
PHASE 3
Brand Identity
Brand identity reinforces your position relative to the competition and articulates the intended brand message. And further, it defines the brand reputation for both: internal brand stewards and external target audiences. From the brand name, to the logo, typography, tagline and tone, brand identity synthesizes the discernible components of the brand offering to present a recognizable image in the mind of the consumer.
Brand Management
PHASE 4
Brand Management
Brand Management is the continued analysis and execution of all techniques utilized to maximize the value of the brand over time. Guided by the strategic objectives of the organization and informed by the perceived quality of the customer journey, the Brand Management process measures and adjusts strategies, resources and metrics. Brand Management entails sustained refinement as the brand and its customers evolve, as brand influence grows, and as competition enters (and exits) the market. And as required, Brand Management revisits all elements representing or supporting the brand experience in the service of increasing brand awareness and enhancing brand loyalty.
Ready to get started?
Get a FREE Strategy Session
TACKLEBOX - $750.00
Get your brand off the ground and running with branding and marketing essentials.
You will work with our team to create a powerful brand package that shows you mean business!
Start With The
Essentials
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Logo Design
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Business Card
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Letterhead & Envelope
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Social Media Kit (All Socials Included)
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6 Page Brand Guideline Book
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Typography Palette
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Color Palette
WHAT'S INCLUDED?
5 STAR SERVICE EXPERIENCE
Awesome experience. I wasn't sure where to start with my business logo, but Caleb broke it down for me, and was extremely nice as well. Hope I get a chance to work with him again!
Via Google Reviews
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